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SUMMARY:Guest Lecture: “Some visual metaphors and metonymies in Persepol
 is from a CMT viewpoint”
DTSTART:20221212T151500Z
DTEND:20221212T164500Z
DTSTAMP:20260417T123345Z
UID:guest-lecture-sfb-1475-12122022-9026@ceres.rub.de
CATEGORIES:
DESCRIPTION:Guest Lecture by Hossein Najari (Shiraz University\, Iran)\n\n
 As Kövecses (2010) mentions\, if metaphors are primarily conceptual\, the
 n they must manifest themselves in other than linguistic ways. That is\, i
 f the conceptual system that governs how we experience the world\, how we 
 think\, and how we act is partly metaphorical\, then the (conceptual) meta
 phors must be realized not only in language but also in many other areas o
 f human experience. Some metaphors are grounded in correlations in our exp
 erience and in some others there is a perceived structural similarity (res
 emblance). It is worth nothing that many conceptual metaphors derive from 
 conceptual metonymies and have a metonymic basis or motivation.\n\nOne of 
 the mostly non-verbal manifestations of metaphor is in architecture. In th
 e architectural discourse\, the 'metaphor' is a 'carrying over' from one i
 dea to another\, a transgression\, a metamorphosis of categories\, and it 
 goes to the heart of architecture's secrets. It is the transformation proc
 ess from abstracts into material or visual image. Forceville (2008) believ
 es that Pictorial (or visual) metaphor is the most examined nonverbal mode
  of metaphor. They are monomodal: their target and source are entirely ren
 dered in visual terms.\n\nThe application of Conceptual Metaphor Theory (C
 MT) and determination of some visual /pictorial metaphors\, and also extra
 ction of some metonymical conceptualizations in Persepolis\, capital of Ac
 haemenid Empire (550-330 B.C.)\, is the aim of this lecture\, where we wil
 l put a mirror in front of the nature and the way of thinking in ancient I
 ran and get acquainted with the conceptualization processes that work even
  today and also their aspects of universality.\n\nThe lecture will also be
  available via Zoom. To participate\, please pre-register until 9 December
  2022 at: https://eveeno.com/gl-sfb1475-12-12-2022\n\n 
LOCATION:CERES Palais\, room "Ruhrpott" (4.13)
URL:https://ceres.rub.de/en/events/guest-lecture-sfb-1475-12122022/
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